1. Use either "Search Network" for Normal placement of AdWords or "Display Network" for Managed placement of AdWords. Display Netwok has two different types of placement. They are as follows:
- Automatic placements
- Placements in the Display Network that Google finds for you based on cues (such as keywords) in your ad group. Your ads can run on automatic placements if you select, "Relevant pages across the entire network" in the "Network Settings" section of your "Settings" tab. These settings are at the campaign level.
- Add keywords to each ad group that you want to run on automatic placements
Placement restriction - You've opted to run ads on the Display Network but only on "Relevant pages only on the placements I manage." This is a network settings option on the "Settings" tab at the campaign level. With this option, your ads will only run on the sites listed under managed placements.
Bid management: You're running ads across the entire Display Network, but you'd like to raise or lower bids for specific placements based on the performance of those websites. You can do this by adding them to your managed placements.
For example, you may want to be more competitive for placement on a particular site to receive more traffic. You can add the site as a managed placement and simply raise your bid for that one placement.
You may also see an automatic placement that you don't want to entirely exclude but that doesn't particularly interest you or generate a strong return on investment. You can add it as a managed placement and lower the bid for that website.
2. Usually use Search Network and select manual bidding on initial campaign setup.
3. Run at least (3) campaigns in each Ad Group.
4. Once you have four campaigns that are active, move them into the My Client Center (MCC).
Acronyms:
1. Clickthrough rate (CTR) - a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.
2. Cost per click (CPC) - is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser's website
3. Cost per mille (CPM) - Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad
Advice:
1. 1% click through rate (CTR) = successful keywords. This is a BIG factor in quality score. Lots of impression and not a lot of clicks equals bad quality score. So always shoot for a 1% CTR!
2. An avg keyword position on pages between 2-6 is okay. 7 and below is not good. Raise CPC on keywords that are 3.1 and below if you really want that keyword. A real world example would be to increase bids by $0.75 on keywords that have a below keyword position of 3 and you were paying around $2 for. So a suggestion would be in this scenario to raise the bid to $2.75..
3. Reduce bids when a keyword that ordinarily doesn't perform well (low conversion words), but shows a high position. Pause this keyword if you don't think word is important.
4. In the Opportunities Tab: Use keyword tool, to come up with price Traffic estimator tool (over estimate by 50 cents if dollars. If cents double).
5. On a keyword that is presently number ranked number 1 and you are bidding 2 dollars and your only paying 80 cents per click, lower your bid. If your keyword is ranked number 3-5 then lower bid amount a little.
I have just completed an OpenEMR manual for version 3.2 for a 
(Substitute the correct drive designator for your thumbdrive or you might wipe your HDD! Use the designator without a number on the end i.e. /dev/sdb or /dev/sdc not /dev/sdb1 /dev/sdc2)
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